For your final, you must conduct a mini-case analysis of the firm Lyft.
Begin with these articles, its not much, but it will get you started on your own research:
Ive also provided a link to some financial information for the company. Since they are not publicly traded, we only have a small glimpse into their performance.
After analyzing these documents and conducting your own research, please answer the following questions. Be sure to integrate your answers into the case analysis template Ive provided. Also, please limit your submission to 8 pages maximum.1. What is Ubers perspective on Lyfts acquisition of Motivate? (Hint: use the Player Analysis section of our reading on Competitive and Cooperative Dynamics to inform your answer)
2. Where do interdependencies exist between Lyft and Uber in the NYC market? Please consider both the bike sharing initiative as well as their broader business.
3. Based on your analysis above, what corporate level strategies should the Lyft take?
4. What business level strategies should Lyft pursue in the NYC market?